by Jacqueline Boulden, for the Shuttle
Breaking into the booming specialty food area isn’t easy, and it takes much more than having something good to eat.
“First, we came up with a great name,” said Kristen McManus, one of the co-founders of Brine Street Picklery. “And we knew with the red color on our labels inspired by our Thai chilis, combined with the hand-done type of our name, our product would really stand out.”